U. P. Rajarshi Tandon Open University (UPRTOU)

Details for Admission Post Graduate Diploma in Marketing Management (PGDMM)

Name of the Programme:  Post Graduate Diploma in Marketing Management (PGDMM)

Programme Code: 215

Eligibility for Admission:

10+2+3 (Note: The course fee includes one day exclusive training program on sales & marketing at university head quarters)

Programme Fee (In Rs. p.a.): 6000/-

Duration:

    · Minimum – 1 year

    · Maximum – 3 year.

Min. age as on 1st Jan. of the Academic Year: No Bar

Medium of Instruction: English

Syllabus:

First Semester
PGDMM-01 : Marketing for Managers
PGDMM-02 : Sales Management
PGDMM-03 : Management of Marketing Communications & Advetising
PGDMM-04 : Strategic Marketing Management

Second Semester
PGDMM-05 : Consumer Behavior
PGDMM-06 : International Marketing
PGDMM-07 : Marketing Research
PGDMM-08 : Project Work and Training.