About Indira Gandhi National Open University (IGNOU)

Details For Admission Post Graduate Diploma in Marketing Management (PGDMM)

Name of the Programme:  Post Graduate Diploma in Marketing Management

Programme Code: PGDMM

Eligibility for Admission:

Same as prescribed for MBA

Programme Fee: Rs.5000/-

Admission Details:

• Admission notification is generally released in May/June and the date for submission of filled-in application forms will be 1 July to September 30 for January session and 1 January to March 31 for July session.

• However students are requested to check with the official admission notification for the exact dates related to admission.

Duration:

    · Minimum – 1 year

    · Maximum – --.

Min. age as on 1st Jan. of the Academic Year: No Bar

Medium of Instruction: English

Names of the Programme Co-ordinator: Prof.Kamal Yadava

Telephone No. / e-mail address.:

Email: kyadava@ignou.ac.in, Tel: 29534245 / 29573010

Name of the School: SOMS

Syllabus:

MS-61 : Consumer Behaviour
MS-62 : Sales Management
MS-63 : Product Management
MS-64 : International Marketing
MS-65 : Marketing of Services
MS-66 : Marketing Research
MS-68 : Management of Marketing Communication and Advertising
MS-611 : Rural Marketing
MS-612 : Retail Management