MS 06: Marketing for Managers
Assignment Code: MS-06/Sem-II/2009
Note: Please attempt all the questions and send it to the Coordinator of the study center you are attached with.
1 a) Define Marketing. Distinguish product marketing and services marketing with suitable examples.
b) How would you reply to the small business person who says, “Marketing Research is too expensive, so the firm will just have to get by without it’?
2 a) What are the steps in the consumer decision making process? Do all consumers decisions involve these steps.