In view of the fact that India is hosting the 2010 Commonwealth Games, there is an immediate need for trained professionals in the area of sports management. In order to meet the growing demand for sports managers, Khalsa College, DU, has launched a course in 'Sports Economics and Marketing' for both students and working professionals.

A first of its kind, the course presents core concepts of sports economics and marketing. It is designed to introduce business majors to the rapidly expanding sports and leisure related industry, informs Smita Mishra, course co-ordinator, Khalsa College. She adds, "The course will not only provide insights into the managerial and economic aspects of sports, but will also focus on international broadcasting rights, brand endorsement, and so on. Study and analysis of case studies will be part of the course."

As to the need for such a programme, Mishra says, 'Despite the recession, sports business necessitates sports centric management skills, which can only be provided through specialized courses."

The objectives of the three-month course include providing an overview of sports business and economics. In order to be eligible for the course, one must have completed his or her class XII exams and should be pursuing graduation in any stream.

Admissions will be granted on a first-come-first-serve basis. If the number of applicants is large, the college will conduct an entrance examination or interview to select deserving candidates. The fee for the entire course is Rs 9,990.

The college has also started a three-month certificate course in web journalism. This will include blogging, journalistic writing for the internet, packaging, designing, and cross media options, to mention a few. The course — a blend of theory and practical aspects — aims to equip students with skills to produce online articles, audio and video by using multimedia packages.

The last date for applying to both the courses is September 15.

source: TOI