Master of Marketing Economics & Management, Lucknow University, Lucknow.

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Few people would like to enter an organization as a CEO with general responsibilities. Rather, they would prefer entering a particular management function such as Finance, Production, Personnel and of course marketing where they are valued primarily for their in-depth knowledge and skills in specific areas. It was in recognition of this prime requisite for expertise that the MMEM Programme was conceived. The aim was to develop a portfolio of specialist marketing courses so that our student out from the very large and growing number of people with general management qualification such as an MBA. The MMEM Programme is an answer to the potentials and challenges unleashed by Globalisation and Liberalization -being one of the premier’s management institutes to be established in the post reform era. This programme is a unique blend of Economics and Management, having taken cognizance of the fact that effective marketing requires consideration of economic parameters and the manager of today can not base his decision on marketing experience alone. The tools of Economics Analysis are required in order to get a better perspective of the environment in which the marketing managers operates. The trust areas in its courses structure are Marketing Research, all modern tools of Management, Quantitative Analysis including Econometric. The paper on Econometrics, which examines the interaction and confrontation between Economic Analysis and Marketing Research, is the first course of its kind in India, to be introduced by MMEM Programmes is an essential part of the MMEM curriculum. The subjects taught to MMEM interns equip them sufficiently to deal with the practical situation.

Year of Establishment: 1995

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MASTER OF MARKETING ECONOMICS & MANAGEMENT LUCKNOW UNIVERSITY CAMPUS